Share the music I like with you

I introduce a song to poeple all over the world when I feel like it. Let's have fun with me!

Hiro's latest playlist on Spotify

Def Leppard

Pour Some Sugar On Me, Animal, Photograph, Hysteria, Let's Get Rocked, Have You Ever Needed Someone So Bad, When Love And Hate Collide


Eric Johnson

Cliffs Of Dover, Trademark, Forty Mile Town, When The Sun Meets The Sky, Manhattan, Battle We Have Won, Stratagem, My Back Pages


Joe Stariani

Summer Song, Friends, Love Thing


Goo Goo Dolls

Slide, Iris, Before It's Too Late


Van Halen

Top Of The World


Mr. Big

Take Cover


Green Day

Basket Case, Maria


Cyndi Lauper

Girls Just Want To Have Fun, Time After Time, True Colors


Firehouse

When I Look Into Your Eyes


Yellowcard

Ocean Avenue


Foo Fighters

Learn To Fly


Motor Ace

Carry On, Opportunity, Keeping Secrets


Toto

Africa, Stop Loving You


A-ha

Take On Me


Starship

We Build This City


The Police

Every Breath You Take


Perfume

ワンルーム・ディスコ, エレクトロ・ワールド, ポリリズム, Time Warp, 無限未来


椎名林檎

丸ノ内サディスティック, ギブス, ここでキスして。


椎名林檎＆中田ヤスタカ

熱愛発覚中


東京事変

群青日和, 新しい文明開花


FreeTEMPO

Imagery


トルネード竜巻

言葉のすきま

Feel Taiwan and Singapore

People all over the world went overseas mostly for the purpose of travel in 2023 because the influence of coronavirus is weaker and weaker. I'm one of them as well.

I visited Taiwan 2 times and Singapore a time this year. They are my favorite nations, so I often go to them. The aim of this travel is to research Starbucks Experience, how they utilize digital technology in public transportation and the current state of them after the pandemic of coronavirus.

First, I checked the services of Starbucks as a shareholder of the company, which includes Tianyu, the 1st store in Taiwan, and Liat Towers, the 1st store in Singapore. While staying abroad, I'm so exhausted by the difference of cultures and languages. In the situation what heals me is the comfortable time at Starbucks. This experience shows the cafe is not only Third Place but also Haven for people from other countries, that is, it has a part like assistance for displaced persons.

Second, mobilities optimized by digital technology are very convenient. In Singapore when you get on public transportation, it is possible to use the contactless payment of credit card. By the way, it is introduced not only in Singapore but also in London and New York City. In Japan IC card, for example, Suica, is mainstream and the contactless payment of credit card is still in the experimental stage.

IC card has a weak point. It is that you need to make a deposit regularly. However, doing that on the contactless payment of credit card is not essential. In other words there is no action to move money in advance, so you can ride trains without concern for details. It is very good for customers.

The another topic is that I verified the quality of Uber in Taiwan and Grab in Singapore, which are ridesharing services. It made me so excited and feel they have a great potential. Customers are able to share the detailed information of operation with drivers via the internet all the time, so the latter have difficulty to commit frauds. This is the advantage of the service. It isn’t doing business in Japan but I hope it will start activities as soon as possible.

Third, people in Taiwan and Singapore are walking for the future strongly. For instance, the food stand streets have as much energy as the days before the pandemic of coronavirus. Besides, persons who wear masks in the nations are considerably less than Japan and use masks at the right time according to not being swayed by unreliable information but understanding the function of them. I think it means deciding how to live using your own judgment is crucial.

As you can see, visiting Taiwan and Singapore after the pandemic of coronavirus, I was able to think about the nature of things and solutions for issues through diverse experiences. Next year I will move forward to realize my visions on the basis of applying the contents into action plans.

Music is a part of my life

I wanted to be a professional guitarist, composer and arranger when I was a student. However, I don't think so now because I realized that producing stages where musicians can represent their emotions freely through music and dance is my role. I play the guitar, songs and arrange them but cannot create many works as a professional, so I will continue to do them at my own pace.

By the way, my favorite musicians are as below. Def Leppard, Eric Johnson, Joe Satriani, Goo Goo Dolls, Andrew McMahon, Green Day, Yellowcard, Motor Ace, Van Halen, Andy Timmons, The Police, Cyndi Lauper, Starship, Mr. Big, Vanessa Carlton, Foo Fighters, Polyphia, Joe Inoue and Perfume.

The work experience of Hiroshi Fujioka

Born in Azumino, Nagano, Japan on Oct 7, 1978

Graduated from Media Design, Faculty of Education, Tohoku University on Mar 31, 2002

I work as a teacher in the secondary mathematics education and promote philanthropy education, for example, the activities of Tohoku University Fund, Japan Fundraising Association and Fujioka Research Group, which has the purpose to bring out the potential of university students and young members of society through dealing with social issues. In addition, it is really exciting for me to make interesting collaborations, produce music festivals that entertain people all over the world and improve the management of Starbucks as a shareholder who can think about diverse problems from viewpoints of customers and partners.

The skills are active learning, management, problem solving, strategy, event production, mathematics and web design.



Projects


Azumino International Music Festival

Feb 2015 - Nov 2015

Managing as a vice president and public relations officer was my role.


TEDxMatsumoto

Sep 2014 - May 2015

I participated in it as a partner and advisor.


Matsumoto Music Festival

Mar 2005 - Apr 2012

It drew about 5,000 audiences per time. I served as an executive producer.


Date Rock Festival

Feb 2000 - Sep 2001

The highly motivated students at light music clubs of Tohoku University founded the festival to liven up Sendai by the power of the youth. I'm one of them.


Tohoku University International Festival

Aug 1998 - Dec 1998

I created exciting collaborations with international students.



Organizations


Tohoku University Fund

Partner and Promoter of Philanthropy Education
Apr 2020 - Present

It supports diverse projects of Tohoku University, which make people all over the world very excited.


Fujioka Research Group

Founder and Manager
May 2017 - Present

The purpose is to bring out the potential of university students and young members of society through dealing with social issues. We have projects about public transportation and passive smoking.


Japan Fundraising Association

Partner and Promoter of Philanthropy Education
Apr 2015 - Present

We innovate the society with fundrasing.

The LinkedIn article I posted on Aug 28

I think the most famous cafe in Japan is Starbucks. Let me write my story about it.

We met in Sendai when I was a student at Tohoku University. I felt self-conscious about the atmosphere, so I was not able to enter the store for a long time. One day I experienced it for a reason. It is a turning point. Since that time, I have become a fan of Starbucks.

The culture of this cafe is perfect for me. Considering that I have enjoyed the music and fashion of the US since I was a junior high school student, the mentality formed in the actions probably affected the feeling. I'm so happy to read books, make ideas and have discussions with highly motivated persons there.That's indispensable in my life.

I’m not only a customer but also a shareholder. The purpose is to make Starbucks more exciting and interesting. I often devise ways of improving the management with the partners as a shareholder who can think about diverse problems from viewpoints of customers and partners.

Besides, I’m interested in the history of Starbucks and the philosophy of Howard Schultz, the CEO, so I have been reading his autobiography. It tells me lots of twists and turns of the company and Howard. The essence will be useful for my work.

The world is changing significantly. In the state what is the role of Starbucks? I think it is to enrich people’s hearts from the perspective of a third place. I hope the cafe will remain being an existence like it as both a fan and shareholder.

スターバックス

世界で一番有名なカフェと言えば、やはりスターバックスではないでしょうか。今回は、このカフェについて僕の思いを語ってみたいと思います。

出逢った場所は仙台。僕が大学時代を過ごした街です。当時はどことなく敷居が高そうなイメージを持っていたので、しばらくの間、外から店内を眺める日々が続きました。何かのタイミングで実際に体験することになったのですが、これによって偏見がなくなり、その後は気軽に足を運ぶようになりました。

スターバックスを選んだ理由については、ドリンクはもちろんですが、それ以上に、店内の雰囲気が僕のライフスタイルに合っていた、というのが大きなポイントではないかと思います。中学時代からアメリカの文化（特に音楽とファッション）に慣れ親しんできたということもあり、受け入れる準備がすでに自分の中にあったのかもしれません。

僕は、お気に入りのカフェが見つかると、他のカフェにはほとんど行かなくなる、というタイプです。ドリンクも大事ですが、やはり「安心できる場所」であることが僕の第一の選定基準なのです。そんな場所で、本を読む、ゆっくり考える、様々な人たちと議論する。この時間が幸せで仕方ない。素直にそう思います。

このように、スターバックスはすでに僕の日常の一部になっています。この場所にいる時間が長くなると、店内のオペレーションや企業全体のマネジメントにも自然とアンテナを張るようになります。気になったことや改善すべきことはすぐにフィードバック。その際、顧客とスタッフ、両方の視点を踏まえて、建設的な意見を提示することを心がけています。

最近になって、歴史やトップマネジメントの思想にも興味が湧いてきたので、CEOであるハワード・シュルツの自叙伝を読むことにしました。少しずつ読んでいるところですが、序盤だけでも多くの学びがあり、早速自分のアクションに活かしています。

さらに、アメリカ本社の株式を取得して、オーナーの1人になりました。これは、「議決権を保有したい」ということではなく、純粋に「応援したい」という気持ちによるものです（寄付の感覚に近い）。スタッフだけでなく、トップマネジメントのメッセージも直接聞きたいので、来年以降、シアトルで行われる株主総会に出席できればと思っています。

今後は、サステナビリティに関する事業（世界展開によって構築されたネットワークを活かしながら、地球規模の問題の解決を促進する）にも参加します。この「世界とつながっている」という感覚。これも僕がスターバックスを選ぶ理由の一つだということに今気づきました。

世界が大きく変化する中で、このカフェはどんな役割を求められているのか。それは、サードプレイスとして、人々の生活に潤いを与えること。顧客としても、オーナーとしても、スターバックスがそのような存在であり続けることを願ってやみません。